Build the Audience
Before Opening Weekend.
HEC Launch Network helps films activate audiences months before theatrical release, measure demand, build committed ticket intent, and create momentum designed to carry into opening weekend and beyond.
Opening Weekend Starts
Months Before Release.
Most films begin measuring demand after marketing begins. HEC Launch Network is designed to start earlier.
Up to twelve months before theatrical release, films can begin identifying interested audiences, activating communities, capturing engagement, measuring demand and building a base of committed moviegoers.
Visibility into the audience before the film opens.
Audience · demonstration figures
From Awareness
to Committed Demand.
HEC Launch Network helps move an audience through the pre-release journey.
- Discovery
- Interest
- Engagement
- Ticket pledge
- Opening-weekend conversion
- Ongoing relationship
The goal is to turn passive awareness into measurable audience intent.
Measure Intent Before
Tickets Go On Sale.
One of the most important signals a film can capture before release is a viewer’s intention to actually go to the theatre.
HEC Launch Network allows audiences to pledge their intent to purchase tickets before the traditional ticket-sale window begins.
- Audience interest
- Geographic demand
- Group size
- Market concentration
- Campaign effectiveness
- Potential opening-weekend strength
As the release approaches, pledged audience demand can be activated toward actual ticket purchasing.
Audience · demonstration figures
Turn Audience Signals
Into Launch Strategy.
Audience data becomes more valuable when it can inform decisions. HEC Launch Network can help films better understand where audience activity is developing and which markets, communities, interests and campaigns are generating meaningful engagement.
- Marketing allocation
- Geographic targeting
- Theatre-market strategy
- Promotional events
- Brand partnerships
- Community activations
- Audience communications
- Release planning
Smarter launch decisions, using real audience behaviour.
Films Don’t Just Have Audiences.
They Have Communities.
Many films naturally connect to existing industries, interests, identities, causes, lifestyles and cultural communities. HEC Launch Network is designed to activate those communities well before theatrical release.
- Automotive
- Motorcycle
- Sports
- Fashion
- Music
- Faith
- Military
- History
- Education
- Travel
- Lifestyle
- Brands
- Fan communities
Build a movement around the film rather than buy advertising around it.
From Pledge
to Purchase.
As the film approaches release, HEC Launch Network can help re-engage the audience that has already expressed interest.
The strategy is designed to move those viewers toward the actual theatrical release through timely communication, market-specific campaigns, theatre information and ticket-conversion opportunities.
Build the momentum before the doors open.
The Audience Should Not
Disappear After the Premiere.
Traditional film marketing often spends heavily to build an audience and then loses much of that relationship once the theatrical campaign ends. HEC Launch Network is designed around a different idea: the audience becomes a long-term asset.
- Streaming
- Digital releases
- Merchandise
- Film-inspired products
- Brand partnerships
- Events
- Sequels
- Related content
- Fan communities
- Future releases
The launch becomes the beginning of the audience relationship, not the end.
One Audience.
Multiple Opportunities.
HEC Launch Network sits inside the broader HEC ecosystem. Audience relationships built around a film can potentially connect with the rest of it.
- Theatrical
- Streaming
- Brands
- Products
- Communities
- Events
- Future films
This allows HEC to think about film audiences as something that can continue to create value across the life of the property.
Don’t Wait for the Audience
to Show Up. Build It.
HEC Launch Network helps films create measurable audience momentum before release and maintain that relationship long after opening weekend.
Build the Audience. Launch the Film. Keep the Connection.
Partner With Us
Please select the areas that interest you.
Tell us where you see an opportunity to collaborate. Your inquiry will be directed to the appropriate HEC team.
Thank you. Your inquiry has been received.
The appropriate HEC team will review the information and follow up using your preferred contact method.