Watch the Story.
Shop the World Inside It.
HEC Shoppable Streaming transforms passive viewing into an interactive entertainment experience where audiences can discover products, brands, vehicles, fashion, destinations and experiences inspired by the stories they love.
The Story Doesn’t Have
to End at the Screen.
Traditional streaming asks audiences to watch. HEC Shoppable Streaming creates the opportunity to explore the world surrounding the story.
Products, vehicles, fashion, locations, brands and experiences appearing within entertainment can become discoverable without interrupting playback. The viewer stays immersed in the film while the world of the film becomes accessible.
See it. Discover it. Connect with it.
From Screen
to Discovery.
The shoppable experience is designed around a simple principle: the story comes first.
When something on screen inspires the viewer, HEC can create a path to learn more, save it, explore it, or connect with a related purchasing opportunity.
- 01See it
The viewer notices something within the film. A vehicle. A jacket. A watch. A destination. A piece of furniture. A product. A brand.
- 02Discover it
A discreet interaction creates access to more information without disrupting the viewing experience.
- 03Explore it
The viewer can learn about the product, brand, location, experience or related offering.
- 04Shop or connect
Where appropriate, viewers can continue toward retail, reservation, product discovery, brand engagement or other commerce opportunities.
The Film
Stays the Hero.
The commerce layer should complement the story — never compete with it.
- Beside the story
- After the moment
- When the viewer chooses
Films do not become commercials. Important scenes are not covered with advertising. Shopping interactions are never forced.
The viewer decides when to engage.
A Product Can Become Part
of the Audience Experience.
Traditional product placement ends when the scene ends. HEC Shoppable Streaming can extend that moment.
- Product information
- Retail
- Reservations
- Test drives
- Travel experiences
- Brand experiences
- Limited releases
- Collectibles
- Film merchandise
- Licensing opportunities
The film becomes a discovery environment while remaining entertainment first.
Shoppable Doesn’t
Just Mean Products.
The opportunity can extend beyond physical merchandise.
- Vehicles
- Fashion
- Travel
- Destinations
- Hotels
- Restaurants
- Experiences
- Events
- Collectibles
- Film merchandise
- Brand partnerships
The Story Can Become
the Beginning of Commerce.
Successful entertainment often creates demand far beyond ticket sales or subscriptions.
- Fashion
- Travel
- Automotive
- Consumer products
- Collectibles
- Licensing
- Experiences
- Communities
- Brand partnerships
HEC Shoppable Streaming is designed to connect that audience interest with opportunities throughout the life of the film.
Every Interaction Teaches Us
More About the Audience.
When viewers choose to explore products, brands, locations or experiences connected to a film, those viewer-selected interactions can provide valuable audience signals.
- What captures attention
- Which products generate interest
- Which scenes drive engagement
- Which audiences respond
- Which categories resonate
- Which campaigns create meaningful interaction
- Film marketing
- Brand partnerships
- Merchandising
- Audience campaigns
- Product opportunities
- Content strategy
The Value of a Film Can Extend
Far Beyond Streaming.
HEC Shoppable Streaming can connect the audience relationship across the whole life of a property.
- Theatrical
- Streaming
- Products
- Brands
- Retail
- Licensing
- Experiences
- Communities
- Future films
The objective is not simply to add commerce to streaming. It is to create a larger economic ecosystem around entertainment.
From Audience
to Experience to Commerce.
Shoppable Streaming is one service inside a connected ecosystem rather than a business standing on its own.
- Film financing
- Productions
- Studios
- Film distribution
- Launch network
- Brands
- Shoppable streaming
Don’t Just Watch the World
of the Film. Enter It.
HEC Shoppable Streaming connects storytelling, discovery, brands, products and audiences to create a more interactive entertainment experience — while keeping the story at the centre.
Stream the Story. Shop the World Inside It.
Partner With Us
Please select the areas that interest you.
Tell us where you see an opportunity to collaborate. Your inquiry will be directed to the appropriate HEC team.
Thank you. Your inquiry has been received.
The appropriate HEC team will review the information and follow up using your preferred contact method.