How the 1986 film E.T. saved the Reese's Pieces from market failure
E.T. was released in June 1982, and it was a smash hit. It became the highest grossing film of the year — and of all time (a record it held until Jurassic Park was released 11 years later). Sales of Reese’s Pieces took off, too, tripling within two weeks of the film’s release.
Tom Cruise has launched Ray-Ban Aviator sales went sky high!
The sequel was released 36 years after the original Top Gun and has earned $1.2. billion in the box office. Perhaps not surprisingly, when this film came out, Ray-Ban sales rose by 40 per cent in the first seven months after the films release.
The film GoldenEye BMW scene transformed Product Placement.
Spider-Man: Far From Home and United Airlines sales took off!
BMW paid $3 million to make the BMW Z3 Bond’s car of choice in 1995’s GoldenEye film.
Within the first month of the film’s release, 9,000 orders came in, totalling $240 million in advance sales alone.
Spider-Man: Far From Home and United Airlines sales took off!
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
Spider-Man: Far From Home and United Airlines sales took off!
One of our favorite examples has to be United Airlines’ partnership with Spider-Man. Although United Airlines refused to disclose how much they paid for the spot, it’s worth noting that the film broke records, bringing in $185 million in ticket sales in just the first 6 days after it was released. So, it’s safe to assume the airline raked in a lot!
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
Following the 2000 film Cast Away, Wilson Sporting Goods experienced a massive surge in popularity for their volleyballs, creating a dedicated "Cast Away" branded ball that still sells 20,000–25,000 units annually. The "Wilson" prop ball became a pop-culture icon, with one original screen-used ball selling at auction for over $300,000 in 2021.
2014: Lego in The Lego Movie brought racked in the cash.
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
“Wilson!”: The Prop That Became a Movie Icon for the ball maker.
The Lego Movie from 2014 is basically an hour and a half of product placement for the iconic toy brand. While details surrounding the deal with Warner Bros. remain unclear, Lego certainly benefited. The company saw a profit increase of 15% in the year following the movie's release, with total sales reaching a record $3.4 billion.